B.A. in Cinema and Media Arts: Entertainment Producing Concentration

Concentrations

Cinematography
Becoming a sought-after Director of Photography requires artistic vision, technical skill and a relentless passion for storytelling. That’s we offer hands-on, lab-based learning. You’ll collaborate closely with student directors. You’ll build industry-grade cameras from the ground up. You’ll delve into the intricacies of lighting, lenses, framing and motion. You’ll become equipped to lead one of the largest crews on set. And you’ll do it all while creating and capturing stunning shots that drive the story forward.
Creative Producing
Directing
Directors don’t just imagine possibilities. They turn ideas into realities. To become one, you must integrate high-level vision-casting with incredible attention to detail. You must inspire and delegate. You must lead with clarity and maintain creative control. These skills require hands-on learning — so we make sure you can try your hand at bringing stories that matter to life. More than 80 student films go into production each year. We’re ready for yours.
Editing
Editors stitch together moments, weaving snatches of story into stories that move people. You’ll need to become skilled in the art of the “final rewrite,” making pivotal decisions that serve the directors’ vision and maximize the story’s impact on its viewer. That’s why we match the theoretical with the practical. You’ll master nonlinear editing programs such as Adobe Premiere, Avid and Final Cut while delving into the theory of editing and storytelling — becoming equipped to create moments that matter in every scene.
Entertainment Business
If you want to be involved in some of the biggest decisions within one of the most impactful industries on the planet, entertainment business may just be for you. Whether you’re commissioning scripts, hiring producers and directors, or sealing the deal once the film is complete, you’ll need to be equipped to make informed, high-level decisions. That’s why we partner with the Crowell School of Business. You’ll have all the knowledge and experience you need to become a development, production, marketing or distribution executive — bringing stories that matter to the people that need to hear them the most.
Production
Visual Effects & 3D Animation
Often, crucial parts of a story can’t be recreated in real life. Developing expertise in visual effects will equip you to use computer graphics, motion capture and other technologies to render these impossibilities into seeming reality. By the time you graduate, you’ll be able to manipulate characters and environments — from minor character alterations to creating tsunamis — in ways that elevate each film’s storytelling.

Creative Producing Concentration

Female student taking production notes in the production center

A creative producing concentration introduces students to the business principles that drive the entertainment industry.

Producers make strategic decisions regarding what films get produced and what TV shows get aired. These executives control the content pipeline in music, movies, TV, sports, fashion and advertising. They work in marketing, accounting, development, programming, exhibition and distribution. Creative producing also offers future producers grounding in the bottom line decisions that make or break a project’s profitability.

By combining classes in mass media and business, students are equipped to serve as producers or development and marketing executives, en route to corporate management.

Freshman Year

Starting their freshman year they will learn the important elements of story in art of storytelling. They will be exposed to the cultural impact of mass media in their media literacy course. Our entertainment business quickly exposes them to the multiple jobs and careers and strategies for navigating the industry.

Sophomore/Junior Year

In their sophomore and junior year, students will learn about the various legal and ethical issues that affect executive dealmakers as part of the business landscape. Depending upon the approach a student may wish to take in this focus, they also have the opportunity to take accounting classes, production management classes and classes in television programming. As an emerging executive or producer in the entertainment business, it is important they learn the basics of filmmaking. Therefore classes in motion picture production or in screenwriting are recommended.

Senior Year

By their senior year in the creative producing concentration, they will be given an opportunity to create and hone a project to pitched to a number of current film executives from Hollywood. The executives will give them feedback — and in the past have even purchased some of the projects our students have presented! Also during their final year, they can work on various independent projects ranging from forecasting a network television season to producing a short film. Finally, their internship culminates as the key component to this emphasis, providing the opportunity to be hired directly from their time working as assistants at the studios or with producers.

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Creative Producing Concentration

Freshman Year

Sophomore/Junior Year

Senior Year

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